Pixar is undoubtedly a powerhouse when it comes to storytelling. With each movie they release, they captivate audiences and make billions of dollars in the process. Behind their success lies a set of 22 rules that guide their creative process. Surprisingly, seven of these rules hold incredible potential for building your personal brand. In this blog post, we'll explore these rules and how you can apply them to enhance your own brand and connect with your audience on a deeper level.
1. Use one core message
In a world that bombards us with information, it's easy to get lost in the noise. Pixar understands this phenomenon and teaches us that less is indeed more. By focusing on a single core message, you can ensure that your audience retains and understands your brand's essence. Just like the movie "Inside Out," where Joy realizes the importance of Sadness, a clear message creates easy meaning and fosters a memorable bond with your audience.
2. Make Characters Relatable
Creating relatable characters is a cornerstone of Pixar's success. Similarly, when building your personal brand, it's crucial to share stories that resonate with your audience. Write about your client's problems, sharing their wins, traits, losses, and emotions. By doing so, your audience will feel like they are part of your story, boosting engagement and creating a stronger connection. Think about how "Toy Story" tapped into the fear of being replaced, a relatable fear that struck a chord with audiences of all ages.
3. Leverage Visual Storytelling
Visual storytelling is a powerful tool that Pixar has masterfully wielded throughout its films. In today's digital landscape, where attention spans are shorter than ever, incorporating visuals into your content is essential. With the help of AI, it has become easier than ever to add visually appealing elements to your writing. Take advantage of videos, footage, and imagery to engage your audience. Create captivating clips and shorts that can be attached to threads or shared across multiple platforms. Recall the mesmerizing intro of "Wall-E" that perfectly set the tone for the film.
4. Focus on Making Your Audience Feel Something
Emotion is the gateway to human connection. Pixar understands this principle better than anyone. When building your personal brand, it's crucial to make your audience feel something. Whether it's through sharing your own transformation or getting vulnerable, authentic emotional storytelling allows people to connect with you on a deeper level. Think about the heartfelt journey of Carl and Ellie in "Up," and how their story touched the hearts of millions.
5. Use Humor to Engage the Audience
Laughter has the incredible power to break tension and captivate attention. In a sea of monotonous content, incorporating humor is a surefire way to stand out. Take a cue from the best creators who joke around, leave silly comments, and show their authentic personalities. By infusing humor into your content, you can effectively stop mindless scrolling and engage your audience. Remember how "Monster Inc." made us chuckle with Sully's quirky morning routine?
6. Twist Expectations to Keep Your Audience Engaged
Challenging the status quo and offering a fresh perspective is essential for seizing your audience's attention. With cliché advice being abundantly available, the rule-breaking contrarian approach creates a twist that puts your content in the spotlight. Just like in "Finding Nemo," where the characters had to find an unexpected escape plan, think outside the box and surprise your audience with unconventional ideas and insights.
7. Keep the Story Believable and Authentic
Authenticity is the backbone of successful personal branding. As you build your brand, it's vital to remain true to yourself and your beliefs. With success comes haters and critics, but it's crucial not to compromise your authenticity for the sake of appeasing them. Just as the movie "Ratatouille" reminds us to stay true to our passions and not allow ourselves to be swayed, be raw, real, and vulnerable in your content.
By incorporating these seven rules into your personal brand strategy, you can elevate your content and truly connect with your audience. Pixar's billion-dollar success is proof that these principles work. Remember, as a content creator, you have the power to share stories and shape narratives that resonate. Embrace the magic of storytelling and watch as your personal brand flourishes.