The Tripwire Method: Build a $2000/mo Side Business

Monetize your content effectively with the Tripwire Method
Content Marketing


As a content creator with over 10 years of experience in growing personal brands and creators with compelling content, I have learned various strategies for monetizing online without the need for cold pitches, awkward DMs, or selling your time. In this blog, I will share with you the simplest method to build a $2000/mo side business using what I call the Tripwire Method. This method involves leveraging social platforms, creating a constant stream of traffic, and offering digital products that you can sell. So, let's delve into the details!

1. Outline your brand

To get started, it's essential to have a clear understanding of your brand and identify your niche. If you haven't defined your niche yet, I suggest using my 'Creator Statement' resource. This resource will help you identify what your content is about, who it is for, why they should care, and what sets you apart. By outlining your brand, you can establish a strong foundation for your side business.

2. Find relevant & popular topics

Once you have a clear understanding of your brand, it's time to find relevant and popular content topics. One great tool for this is Quora. Simply search for a specific topic related to your niche and choose an interesting question. Then, check the 'question log' data to see if it has over 300k views. Selecting topics with high views ensures that there is an existing demand for that content, increasing your chances of attracting a larger audience.

3. Publish content to drive traffic

Now that you have identified popular topics, it's time to create and publish content that drives traffic to your brand. Utilize platforms such as Twitter and LinkedIn to attract attention and build your brand. By consistently sharing valuable content, you can establish your expertise and attract a dedicated following. Remember, this step is the foundation of the Tripwire Method, as it lays the groundwork for monetization.

4. Track data and look for signals

After publishing content for 30-90 days, it's important to track data and look for signals from your audience. Keep an eye on key metrics such as impressions, engagement, and questions/comments to understand what resonates with your audience. This valuable feedback will guide your content strategy and help you identify the topics and formats that generate the most interest. Adjust your content accordingly to maximize your impact.

5. Create your lead magnet

To incentivize your audience to join your email list, create a lead magnet that solves a specific problem. Offer this lead magnet for free to entice your audience to sign up. Tools like Canva and Convertkit slides can help you create an engaging and visually appealing PDF to host your lead magnet. Remember, the lead magnet should provide value and offer a solution to a problem your audience is facing.

6. Build an offer that expands upon your lead magnet

Once you have successfully built your email list, it's time to monetize. Expand upon your lead magnet by creating an offer that addresses a bigger problem your audience may have. This could include offering a course to help them build a personal brand, a consultation strategy call, or even a month's worth of templates relevant to your niche. By providing a more comprehensive solution, you can offer greater value to your audience.

7. Initiate the 'tripwire'

The 'tripwire' is the final step in the Tripwire Method and involves converting your leads into paying customers. To do this, you need to incentivize your audience with the lead magnet, redirect them to a paid offer page, and pitch your product or service with bonuses or discounts. Creating a sense of urgency and scarcity in your offer can further motivate your audience to make a purchase. Remember, when your solution solves a real problem and provides value, it's a win-win situation for both you and your subscribers.


The Tripwire Method is a simple yet effective approach to building a $2000/mo side business without the need for cold pitches, awkward DMs, or selling your time. By leveraging social platforms, consistently publishing valuable content, and strategically offering lead magnets and expanded products, you can create an automated sales pitch that resonates with your audience. Remember, the key to success lies in understanding your brand, identifying popular topics, and providing valuable solutions to the pain points of your audience. So, what are you waiting for? Start implementing the Tripwire Method today and watch your side business grow!