Introduction
In today's fast-paced digital world, capturing your reader's attention is more challenging than ever. You spend hours crafting the perfect headline, only to be met with silence and crickets. But fear not, because there is a simple mental model that guarantees 'rocket fuel' hooks every time. This model, discovered by Luke Shalom when he first joined LinkedIn, will keep your reader glued to the page and eager for more.
The Three Vital Questions
To create a rocket fuel hook, you must answer three critical questions:
1. What's this about?
2. Who's it for?
3. What's in it for the reader?
These questions may seem straightforward, but they hold the key to captivating your audience. If you fail to answer any of these questions, your readers will quickly lose interest and move on.
Let's break it down using an example:
'3 copywriting tips from Agora Financial’s most prolific copywriter that will change the way you think about writing copy forever.'
What is this about?
The hook is about copywriting. Straightforward enough.
Who's it for?
It is for people interested in copywriting. Targeting the right audience is essential for a successful hook.
What's in it for me?
The hook promises three copywriting tips that will revolutionize your approach to writing copy. It offers a valuable benefit for the reader.
By answering these three questions, the hook captures attention and entices the reader to continue reading. It provides a clear and concise overview of what to expect, leaving no room for confusion.
Perfecting the Hook for LinkedIn
Now, here's a pro tip from Luke Shalom: format your hook specifically for LinkedIn. The platform favors shorter sentences that quickly grab attention.
For instance, let's say we want to shorten the hook mentioned earlier. Here are a couple of examples:
'Copywriting advice that can't be ignored.'
Or:
'3 copywriting tips that will change your life (and bank balance).'
These condensed hooks still address the three main questions:
1. What's this about? It's about copywriting.
2. Who's it for? It's for anyone seeking copywriting advice.
3. What's in it for the reader? Three tips that will revolutionize their approach to writing copy.
By adapting the hook to fit LinkedIn's format, you increase your chances of capturing attention and engaging your audience.
Your Key to 'Rocket Fuel' Hooks
Next time you sit down to write a hook, run it through this simple mental model. If your hook fails to answer the three vital questions, rework it until it does. This method guarantees that your hooks will pack the necessary punch and keep your readers hooked from start to finish.
So, armed with this knowledge, go forth and craft 'rocket fuel' hooks that demand attention. Share your best hooks in the comments below, and let's inspire and learn from each other. Together, we can create captivating content and conquer the digital landscape!